WordPress & Webflow vs. Wix & Squarespace: Which One is Right for You?
So, you need a website. Maybe you’re launching a business, starting a blog, or just want a place to show off what you do. Either way, you’ve probably heard of platforms like WordPress, Webflow, Wix, and Squarespace. But which one should you use? Let’s break it down in a way that doesn’t sound like a bunch of marketing fluff.
WYSIWYG (What You See Is What You Get) Builders: Wix & Squarespace
These platforms are basically the “easy mode” of website building. You drag and drop stuff where you want, pick a template, change a few colours, and boom, you have a website.
Why People Like Them:
- Super easy to use – No coding required, just click and edit.
- All-in-one – Hosting, security, and design tools are built in.
- Quick setup – You can have a website up in an afternoon.
But Here’s the Catch:
- Limited customization – You can only do so much before you hit a wall. Want a cool custom feature? Too bad.
- Not great for SEO – Google likes websites that load fast and follow best practices. Wix and Squarespace are okay at this, but not amazing.
- Can get expensive – The pricing starts cheap, but as soon as you need more features, it adds up fast. Plus, both platforms require you to keep paying their high yearly fees to maintain your website. In the long run, this can be way more expensive than owning your site on WordPress.
- Hard to switch later – If you outgrow Wix or Squarespace, migrating to a more powerful platform is a nightmare.
WordPress & Webflow: More Power, More Freedom
If Wix and Squarespace are like using a pre-made frozen pizza, then WordPress and Webflow are like making your own from scratch. It takes more effort, but the result is *way* better.
Why They’re Worth It:
- Endless customization – You’re not stuck with a template. You can design your website however you want.
- Better for SEO – Google loves well-structured, fast websites, and these platforms give you more control over that.
- More scalability – Whether you’re just starting or building a massive e-commerce site, WordPress and Webflow can handle it.
- Ownership & flexibility – With WordPress, you own everything and can switch hosting anytime. With Webflow, you get more control over design and interactions.
- Cheaper in the long run – While WordPress might be more expensive upfront if you hire a web designer, once your website is built, the ongoing costs are much lower than paying for Wix or Squarespace every year.
The Learning Curve:
- WordPress – It’s easier than coding from scratch but takes a little time to figure out. Thankfully, there are tons of tutorials.
- Webflow – More of a design tool than a traditional CMS. It’s powerful but has a steeper learning curve.
Final Verdict: Which One Should You Pick?
If you just need a quick, simple website and don’t care about deep customization, Wix or Squarespace might be great for you. But if you want something that grows with you, ranks better on Google, and gives you full control, WordPress and Webflow are so much better.
At the end of the day, if you want your website to perform well (instead of just existing), WordPress or Webflow are the way to go. And if you need help setting up your site, well, that’s what we do!