1. Leverage Google Business Profile
Optimize your Google Business Profile first. Add photos, respond to reviews, and update business hours regularly. This improves local search visibility and makes your paid ads more effective.
2. Target Radius-Based Campaigns
Set geographic targeting within 10-15km of your location. Adjust radius based on population density and competition. Use location bid adjustments to prioritize closer customers.
3. Use Local Keywords Strategically
Include neighborhood names, landmarks, and local terminology in ad copy. Example: “Near Holland Marsh” or “Serving Simcoe County.” Avoid competing for broad regional terms.
4. Schedule Ads for Peak Local Times
Analyze local customer behavior patterns. Run ads during business hours and peak shopping times. Reduce spend during off-hours to maximize ROI.
5. Create Mobile-First Ad Campaigns
78% of local searches on mobile lead to offline purchases. Optimize landing pages for mobile devices. Include click-to-call buttons and map directions.
6. Implement Local Ad Extensions
Add location extensions to show your address. Use call extensions for phone contact. Include price extensions for key services. Business hours extensions build trust with local customers.
7. Monitor Local Competition
Track competitor ad spend and keywords in your service area. Use auction insights to identify opportunities. Adjust bids during seasonal peaks when competition increases.
Measuring Success
Monitor these key metrics:
- Store visit rate
- Cost per local conversion
- Phone call duration
- Local search impression share
Start with a small daily budget ($10-20) to test performance. Scale successful campaigns gradually based on ROI.
Need help implementing these strategies? Our agency specializes in local digital advertising for Bradford and Simcoe County businesses.